A look at AI today Not very long ago, in my student days, there was one particular activity each semester that I didn’t really look forward to. The drawn-out student evaluation survey. It would have been very nice to have something more interactive, fun and high tech that maybe makes use of Artificial Intelligence (AI).
There is no denying that we exist in a consumer-driven world, where customers’ content on review sites and social media strongly drive perceptions of brands and their perceived fit with who we are and what we need. This dynamic, unprecedented in previous eras, has significantly reduced customer loyalty, with consumers less likely than ever to
Over the past year, we have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential for this technology to fundamentally change how a lot of research is conducted. This article summarises our experience so far,
Following our chat about Change Management a few months ago Ryan Ng, Business Psychologist from TalentIdentify, and I found ourselves chewing the fat again, this time on the subject of Culture. At times I’ve found Culture to be a controversial subject, meaning different things to different people. I took the opportunity to ask a specialist…
The ubiquity of American culture – from our TV screens to our shopping choices – can make it seem like the Australian and US cultures are interchangeable. An interesting example of where the landscape is more different than it first appears is in the world of grocery shopping. Casting a broad glance over the US