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Who loves a survey?

Who loves a survey?

By Paul Burley. There is an elephant in the insights room. We need to talk about surveys. Has anybody else noticed just how many companies send out customer satisfaction and feedback surveys?

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Friends Pivot Scene

Don’t be afraid to pivot

By Kerry Sumner. What is a pivot? A pivot can be a change in strategy, shift in positioning, finding the right customer. It can be based on research or sometimes it’s following your instinct and experimenting.

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The CX Principles that can guarantee a successful program – Part 4

The CX Principles that can guarantee a successful program – Part 4

By Garreth Chandler. At The Evolved Group, there are a number of CX Principles we follow to ensure we build successful CX programs. Essentially these principles are divided into four important groups – employees and customers, program owners, stakeholders, and the leadership group – and I’ll explore them in detail over the course of this year.

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