evolved thinking
EvolvedThinking on the year ahead in Market Research

EvolvedThinking on the year ahead in Market Research

It almost seems impossible to believe but the transformational change of organisational customer and market insights continues to accelerate. Organisations need consolidated insights across their channels, not a patchwork of individual surveys. They want a system that identifies at risk relationships and immediately takes action to generate ROI. Concurrently, more than ever, they want and expect true insights to be

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AI-and-employee-feedback

Tell me how you really feel – AI and employee feedback

A look at AI today Not very long ago, in my student days, there was one particular activity each semester that I didn’t really look forward to. The drawn-out student evaluation survey. It would have been very nice to have something more interactive, fun and high tech that maybe makes use of Artificial Intelligence (AI). The other problem was I

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Why all financial services need a CX strategy

Why all financial services need a CX strategy

There is no denying that we exist in a consumer-driven world, where customers’ content on review sites and social media strongly drive perceptions of brands and their perceived fit with who we are and what we need.This dynamic, unprecedented in previous eras, has significantly reduced customer loyalty, with consumers less likely than ever to settle for a higher price, poorer

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Chatbots-for-market-research

Chatbots for market research

Over the past year, we have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential for this technology to fundamentally change how a lot of research is conducted. This article summarises our experience so far, highlighting important design decisions and

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Organisational-Culture---A-Business-Psychologist's-View

Organisational Culture – A Business Psychologist's View

Following our chat about Change Management a few months ago Ryan Ng, Business Psychologist from TalentIdentify, and I found ourselves chewing the fat again, this time on the subject of Culture. At times I’ve found Culture to be a controversial subject, meaning different things to different people. I took the opportunity to ask a specialist… A year or 2 ago,

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ChristmasCardonWall-credit-www.proflowers.com

Share to care

Henry Cole created the first greeting card in 1843 Hover over to view the Christmas Card It is perhaps surprising that it took so long for someone to come up with the idea 3200 BC Writing invented 3200 BC 336AD Christmas first celebrated 336AD 1440 AD Printing press 1440 AD 1843 AD Printed Christmas card 1843 AD 2005 Funny Cat

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