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By Garreth Chandler. Customer Experience is the glue that binds all these areas together when it matters for customers. It is the delivery of ‘brand promise’.
By Alex Kokshoorn. Company assets are often defined as the ‘four Ps’ – product, place, promotion and price – the fifth P – people – is perhaps the most critical.
By Garreth Chandler. It almost seems impossible to believe but the transformational change of organisational customer and market insights continues to accelerate.
By Tristan Pokornyi. A look at AI today. Not very long ago, in my student days, there was one particular activity each semester that I didn’t really look forward to. The drawn-out student evaluation survey.