By Alex Kokshoorn. Company assets are often defined as the ‘four Ps’ – product, place, promotion and price – the fifth P – people – is perhaps the most critical.
By Garreth Chandler. It almost seems impossible to believe but the transformational change of organisational customer and market insights continues to accelerate.
By Tristan Pokornyi. A look at AI today. Not very long ago, in my student days, there was one particular activity each semester that I didn’t really look forward to. The drawn-out student evaluation survey.