evolved thinking

Weighting in Market Research

https://youtu.be/2wJaxxrv9Gw Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population. The Evolved Analytics team has developed this vlog to explain the basics of weighting.

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Motivation and Behaviour, still core to what we do

Years ago, I completed my undergraduate degree in organisational and experimental psychology.  At the time, I learned about the many motivational theories about human behaviour.  Freudian theory, Skinner’s Behaviorism, Maslow’s hierarchy of needs, McClelland’s need for achievement, Herzberg’s Two Factor Theory and Goal theory to name just a few.  All seek to explain why we behave as we do through

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Decision Making Process

Exploring Decision Making in 2018

The Process of Choice In market research, we are constantly exploring the factors that influence decision making. Some might say that this is our bread and butter – seeking to understand what drives consumer choice and preference. Some of the questions that regularly come up in discussion with clients are: What influences the choices people make, and how do they

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Are you really measuring the things that matter?

Amidst the availability of an unrivalled quantity of data, there’s a sense that it is ever more challenging for organisations to stay focused on measuring, tracking and acting on the right things. To understand this challenge in more depth, the Evolve team recently engaged with our clients to share and discuss Key Performance Indicators and the measures that matter. Here’s

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BuildingOnlineCommunityP8

Building a PERFECT online community – Part 8

Tenure There are seven key elements I believe must be considered when building an online community. Over the past few weeks, I’ve explored the first six of these elements in a series of posts designed to help you build the best community possible. This week, I will cover the seventh and last element in the series – the tenure of

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BuildingOnlineCommunityP7

Building a PERFECT online community – Part 7

Communication formats There are seven key elements I believe must be considered when building an online community. Over the past few weeks, I’ve explored five of these elements in a series of posts designed to help you build the best community possible. For this post, I am assuming a recruitment campaign has kicked off, and the people joining your online

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