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Why all financial services need a CX strategy
By Marianne Pierce. We exist in a consumer-driven world, where customers’ content on review sites and social media strongly drive perceptions of brands.
Chatbots for market research
By Nick Jenkins. We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.
Organisational Culture – A Business Psychologist's View
By Tom Caley. Following our chat about Change Management a few months ago we catch up with Ryan Ng, Business Psychologist from TalentIdentify.
Share to care
By Garreth Chandler. It is perhaps surprising that it took so long for someone to come up with the idea of the greeting card.
A Case Study in Differentiation – US Supermarket Offerings
By Jo Somerville. The ubiquity of American culture – from our TV screens to our shopping choices – can make it seem like the Australian and US cultures are interchangeable.
The future of Text Analytics – 2019 and beyond
By Nick Jenkins. We can’t help but try to predict the future, especially when it comes to the application of new technologies.
Designing for an uncertain future
By Tom Caley. As we face into an ever-more uncertain future, will our tried and trusted design methods hold true?
Virtual Reality in online surveys – Does it work?
By Garreth Chandler. As we all know, online engagement is progressing at breathtaking rates – and can be leveraged for use in market research. So how can we use Virtual Reality in Surveys?
It’s not your fault if you’re not a ‘computer person’. Why design matters.
By Nick Jenkins. Everyone has experienced frustration while using computers. You have an important task to do and it can feel like the computer is getting in the way of allowing you to get it done