It’s not your fault if you’re not a ‘computer person’. Why design matters.
By Nick Jenkins. Everyone has experienced frustration while using computers. You have an important task to do and it can feel like the computer is getting in the way of allowing you to get it done
The evolution of employee feedback – Annual, Pulse… Always On.
By Paul Burley. Listening is often labelled as the most important skill and behaviour an individual can possess.
Weighting in Market Research
By Nick Jenkins. Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population.
Motivation and Behaviour, still core to what we do
Why we behave as we do through underlying psychological mechanisms and forces.
Exploring Decision Making in 2018
By Kelly Handley. The Process of Choice In market research, we are constantly exploring the factors that influence decision making.
Are you really measuring the things that matter?
To understand this challenge in more depth, the Evolve team recently engaged with our clients to share and discuss Key Performance Indicators and the measures that matter.