Building a PERFECT online community – Part 6
Empathy There are seven key elements I believe must be considered when building an online community. Over the past few weeks, I’ve explored the first four elements in a series of posts designed to help you build the best community possible. Following on from last week’s post about showing our appreciation to members for providing feedback, this week’s post is
Building a PERFECT online community – Part 5
Feedback There are seven key elements I believe must be considered when building an online community and I’m exploring each of them in a series of posts designed to help you build the best community possible. So, you’ve invested in a platform, and have undertaken a recruitment campaign inviting people to join your online community …now what? Aside from having
Effective Change Management – A Business Psychologist’s View
Over the past few weeks I have had the pleasure of working with the irrepressible Ryan Ng, a Business Psychologist, who has joined the Evolved Group team to help us develop our text analytics models for Employee Engagement, Culture and Organisational Climate. In between scouring Employee Engagement models and data, we often find ourselves in deep philosophical debate and recently,
Segmentation demystified: what, why and how.
In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation. We had tables littered with props, butcher’s paper and markers. The workshop was a great engagement exercise. It enabled connection to the research and formation of their
How Local, Global or Glocal is Your Brand?
Good news, brand aficionados! A recent study we’ve come across has found a new way to categorise brands according to consumer perceptions, rather than academic criteria. This has broad implications, with brands categorised into ‘global’, ‘local’, ‘glocal’ and ‘functional’, and presents a new way to categorise brands that is perhaps more ‘real world’ and applicable to industries1. In the past
Building a PERFECT online community – Part Four
Recruitment There are seven key elements I believe must be considered when building an online community. Over the coming weeks, I’ll be exploring each of them in a series of posts designed to help you build the best community possible. So far, I’ve covered the platform and community member engagement, and this week, I’m looking at recruitment. So how do