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Segmentation demystified: what, why and how.
By Nick Jenkins. In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.
How Local, Global or Glocal is your brand?
By Kelly Handley. Good news, brand aficionados! A recent study we’ve come across has found a new way to categorise brands according to consumer perceptions, rather than academic criteria.
Building a PERFECT online community – Part Four
By Fei Wu. Part Four in my series about building a perfect online community. In this post I focus on Recruitment.
Building a PERFECT online community – Part Three
By Fei Wu. Part Three is all about community member engagement in the 7-part series about building a perfect online community.
Building a PERFECT online community – Part Two
By Fei Wu. Building a perfect online community series. Part Two discusses selecting your platform to get the best result.
How to protect customer data?
A relevant issue for organisations in 2018 will likely be remembered as a big moment in the world of customer privacy and data protection.
One step at a time
By Alex Kokshoorn. A group of us took on a life changing challenge. Months of training culminated in a 24 hour plus hike through the Dandenong Ranges and across the Warburton Valley.
Building a PERFECT online community – Part One
By Fei Wu. You know what an online community is, and the benefits of having one but you may be wondering how does one build an online community, let alone a perfect one?
Three books to add to your reading list if you want to improve your presenting skills
By Kelly Handley. It’s no surprise that that public speaking & presenting regularly finds itself on lists of life’s most stressful things! But good preparation – along with practice – can very quickly turn this fear into a feat.